It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

why didn’t people just combine blue and red? Illustration by Aurélia Fronty Q: I’ve heard that purple was called the royal color because purple dye used to be scarce. Why didn’t people just ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.