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This One-Off 1960 Lancia Loraymo Was Designed By The Man Behind The Classic Coca-Cola BottleLancia Flaminia Loraymo was designed by the same man who gave us the classic Coca-Cola bottle and the Lucky Stripe packet!
Even the gorgeous, if a bit esoteric, design work of American greats Virgil Exner, Brooks Stevens and Raymond Loewy couldn't save Studebaker from its slow-but-inevitable post-WWII collapse.
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