Roblox announced sweeping changes to its all-ages gaming platform at the annual developer conference. Games will soon have age guidelines, and the company is significantly expanding its metaverse ...

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Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and ...

The other part was that the ad management tools for the game have been updated so that creators will have a much smoother time getting the ads to look like they want and act like they want.

Roblox has taken a slow approach to digital advertising. But today it’s taking a considerable step forward, says Ashley McCollum, head of immersive media solutions for Roblox. On this week’s episode ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...