The Success of Patagonia’s Marketing Strategy
Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.
What embracing climate data in your marketing will do
In business, data empowers everyone involved. To effectively translate climate data into consumer-facing messaging, it’s ...
What Will Marketing Look Like in 2025? ‘It’s Going to Get Weird.’
If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...
Super Group's stock price 'more attractive than ever' -- analyst
Super Group's exit from U.S. betting and marketing efforts in Africa will produce even further gains for the stock price.
The Power Of Purpose-Driven Brand Stories: A Synopsis
Purpose-driven brand stories can make consumers care about you and your product like never before; they're built to foster ...
Baker City Herald2d
Baker County to use cellphone data to track tourism, guide marketing campaign
Jessica Hobson is eager to start mining cellphone data to better understand tourists who visit Baker County — where they live, where they went and how long they stayed.