The Sacramento Kings started blasting a purple laser ... though sometimes there's a celebrity assisting, like 50 Cent. While the beam is lit after Kings wins at home or on the road, the home ...

When it was over, Kings center Domantas Sabonis joined public address announcer Scott Moak at the scorer’s table to light the beam, signaling victory in Sacramento for the first time since a Dec ...

There’s a bit of excitement added to every Sacramento Kings home win thanks to “The Beam,” a purple light that shoots into the sky above the Golden 1 Center in celebration of the victory.

The newest version of Sacramento Kings star De’Aaron Fox’s signature shoe will go on sale Friday. The Curry Brand is set to release the Fox 1 in “The Beam” colorway. The shoe can be ...

The first signature shoe for Sacramento Kings ... The Curry Fox 1 'The Beam' colorway. / Curry Brand 'The Beam' colorway is cleverly named for the Kings' now famous rallying cry and tradition ...

when the Sacramento faithful who made the trip down Interstate 80 broke out the “Light the beam” chant several times at Chase Center. The Kings crushed the Warriors 129-99 on Sunday night ...

The Sacramento Kings delivered another unforgettable performance Monday night, storming back from a 17-point deficit to secure a 123-118 double-overtime win against the Miami Heat. This victory ...

The purple beam on the Golden 1 Center roof is illuminated following any Sacramento ... Kings were skeptical of it initially. “At first [we thought] it was a gimmick, and everybody was like ...

Ride along with De'Aaron Fox as he heads to training camp and go inside a coaches meeting with Mike Brown, as the Kings prepare for tip-off of a new season in Sacramento. A year after earning the ...

Kings owner Vivek Ranadivé is part of an ownership group of a new women’s sports league that plans on having a professional team in Sacramento.

There’s a bit of excitement added to every Sacramento Kings home win thanks to “The Beam,” a purple light that shoots into the sky above the Golden 1 Center in celebration of the victory. Curry Brand ...