From citrus to jasmine, these pics strike the perfect balance between freshness and flair ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Looking for the perfect scent this fall? These are the best men’s fragrances to wear in 2024—rich, warm, and perfect for the ...

The heady days of James VI court have been captured in a new scent created for a major exhibition on the Stuart monarch who was the first to rule over Scotland, England and Ireland.

India's male grooming industry is expanding rapidly, driven by rising disposable incomes and social media influence on ...

As the mercury drops and the spring sunshine fills the air, trends within the world of men's fragrance start to change. Those ...

It’s amazing, our attunement to other people, even without being consciously aware of how in tune we are,” study author ...

A scent sketched in ink and softened with vanilla, YSL's Muse fragrance is the maison’s most seductive tribute yet.

The fuzziest sweaters, freakiest pants, buzziest accessories, and more—handpicked by GQ editors. All products are ...

Women participants then smelled each shirt and indicated which ones they found most sexually attractive. Wedekind found that the women overwhelmingly preferred the T-shirt smells of men who had the ...

The NBA great is the face of Coach's For Men Eau de Parfum: "The best compliment that you can receive once you’re dressed and out and about is, ‘Hey, you smell good. What scent is that?’” ...