AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

ADBE shares are benefiting from strong demand for its creative products and expanding clientele amid increasing competition and stretched valuation.

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, ...

On 6 and 7 February, Jose Antonio Ocampo represented the Committee for Development Policy (CDP) at the ECOSOC Coordination Segment. He reported on the Committee’s recent work on innovation for ...

Twilio Inc (NYSE:TWLO) reported fourth-quarter financial results after the market close on Thursday. The following are the ...

Advanced segmentation for personalized marketing: With rich data at your fingertips, a CDP allows you to segment your audience based on a variety of factors, enabling hyper-targeted campaigns that ...

Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s is naming and shaming sellers that monetized ...

Kim: Twilio’s customer engagement platform combines Twilio’s communications APIs and Segment’s customer data platform (CDP) that gives brands key insights into their customers so they can ...

Imagine your team's goal is to grow a particular segment. With a CDP, the team could employ zero-party data to learn more about that segment while members of that segment are engaging on your website.