Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

Adobe ADBE is expanding its portfolio for advertisers and publishers with the launch of Real-Time CDP Collaboration in the ...

Connected Data, Connected Customers A customer shops online, browses your mobile app, then visits your physical store. Each interaction holds a piece of their story-preferences, behaviors, needs. The ...

Commenting on the Group's performance, Christopher Guérin, Nexans' Chief Executive Officer, said: "In 2024, Nexans once again ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

efficient and adaptable sentence segmentation across 85 languages at higher performance and less compute cost. Check out the state-of-the-art results in 8 distinct corpora and 85 languages ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...

Getting to know each customer’s story helps you serve them better. If you know (through purchase history and feedback) that ...

Are you trying to get a more comprehensive view of your guests only to discover that your guest data is disorganised and stored in different systems?

The JT Group achieved a place on CDP's prestigious "A List" for tackling climate change ... Within the tobacco business, the ...

Thyssenkrupp has achieved the highest rating in the prestigious CDP Climate Rating for the ninth year in a row, recognizing the company’s commi ...