Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration ...

Roblox partners with Google for rewarded ads, offering new monetization options for creators. Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million).

As such, it’s inevitable that ads will also be coming. Roblox has also had branded experiences since 2022, including options to buy clothing upgrades for your digital characters, or acquire them ...