It’s called SoLoMo — an acronym for social, local and mobile — and supercharges attendance rates and outcomes. “Really? Another marketing acronym?” Yes, I know. But SoLoMo has become the ...

In recent years, there's a new buzz word in digital marketing circles: SoLoMo. It's an acronym for "social, location, and mobile". This nifty little word was created in 2011 by American venture ...

However, many marketers jump in without considering the importance of building an integrated and comprehensive campaign. SoLoMo has become quite a catchphrase in the mobile space. And since the hype, ...