With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

Such an idea is worth revisiting. Lawmakers should also consider requiring social media companies to be more transparent about their algorithms, perhaps by subjecting them to oversight.

Lucky for them, almost every social media platform thinks they have an ... to directly compete with bigger brands by prioritizing transparent monetization. “We empathize deeply with the TikTok ...

It shouldn't matter which you use since most platforms support multiple media formats, but it's good to check. Finding GIFs to post is straightforward, but making your own is a bit complicated.