6d
Business and Financial Times on MSNWhy the modern public relations manager should belong in the C-suite (1)By Samuel OWUSU ADUOMI In today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral function—it is a strategic necessity. Organisations across industries are realising ...
Privacy-safe measurement is tricky. Billy Murray, senior manager of product marketing at Jun Group, explores a new buzzword ...
A nuanced approach to content creation involves analysing demographic data, user behaviour, and even broader market trends.
5d
ADWEEK on MSN9 of the Biggest Super Bowl Ad FumblesWith over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the ...
Today, brands rely on deep analytics to measure the effectiveness of influencer campaigns. Key performance indicators (KPIs) such as engagement rates, conversion rates, cost per acquisition, and ...
Salesforce is a powerful platform that extends far beyond basic CRM functionality. By leveraging its analytics tools, ...
MicroStrategy's rebranding highlights its BTC focus and innovative financing, positioning it for growth amid evolving BTC ...
A recent poll found that 70% of financial services professionals, including accountants, say they regret at least one ...
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...
What themes will we be seeing in the retail tech space over the next year according to the 2025 National Retail Federation’s Big Show?
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