You’ve successfully executed your social media marketing strategy, but how can you assess the effectiveness of your strategy?

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In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...

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Now, that we’ve covered the Research phase ... implementing the plan. In the current digital marketing landscape, email is still a very efficient marketing channel and it is now even more fruitful ...

The size of the U.S. plan blows the EU pitch out of the water, and reveals the U.S. focus on keeping up with China. Europe – which has already lost out on social media, cloud and chips ... a network ...