Marriott Resort’s Stacey McMurtrie shares how marketers can make an impact on the social media & influencer marketing ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...