AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

A complainant shared four third-party posts on X (formerly Twitter) and two online articles with the PMCPA to make the case ...

As the global marketing industry gears up for another year of seismic shifts, The Drum gathered together five thought leaders ...

Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

The influencer industry, which represents 11% of the digital media industry in India as of 2023 ... according to an ...

Social media tools are the unsung heroes of the digital world. By 2025, these tools have become even more essential for ...

Artists and musicians utilize social media as a helpful marketing pivot to get more eyes on their talent. This allows for new ...

Sharing these genuine user experiences can help build trust, foster community and add authenticity to your brand’s messaging.