The 2022 Amazon Alexa advertisement delivered at Super Bowl LVI holds the distinction for taking a whopping $26 million to produce. “Saturday Night Live” comedian Colin Jost appears in the ad ...

By the end of 2000, the site folded. More than 20 years later, Super Bowl LVI in Los Angeles featured a swath of star-studded ads for crypto companies and others invested in blockchain technology ...

With well over a hundred million people watching the Super Bowl each year, companies have tried to bring their A-game for commercials throughout the last few decades. Many of those ads have ...

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs weren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials ...

That’s a far cry from the $42,000 brands paid for Super Bowl I in 1967—just shy of $400,000 in today’s dollars. But advertisers are willing to pay top dollar for access to so many eyeballs ...

(Haagen-Dazs via AP) For decades, the Super Bowl ad game was a battleground for marketing giants. Anheuser-Busch, General Motors and other big spenders locked in prime-time spots year after year.

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

This will actually mark Lamar's second Super Bowl halftime appearance. He performed at Super Bowl LVI three years ago. While we're on the topic, here are the 10 best Super Bowl halftime shows of ...