Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Your favorite social media sites have access to more of your personal information than you might think. Here’s what you can ...

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.

Paying for content with my data or by watching ads isn't ideal, but it still feels preferable to draining my bank balance.

"There is a big difference between taking a stand through a keyboard threatening a boycott and taking stand through a wallet and actually engaging in a boycott." ...

Target gave local filmmaker Leonard Searcy a $35,000 grant in October. Searcy was set to meet with the Minneapolis-based retail giant again Thursday to talk about another grant. The company postponed ...

Eminem's publisher sued a Detroit car dealership for using "Lose Yourself" in TikTok, Instagram and Facebook advertisements in a lawsuit on Monday.

Experian shares the latest scams to watch out for in 2025, including AI-powered scams, imposter scams and investment scams.

In 1998, long before the age of Instagram or TikTok, the federal government set a minimal baseline for internet safety for ...

Zuckerberg has been using AI technology to transform how Meta’s business works, from the way advertising is targeted to the ...

Here are 10 ways you can take your social media to the next level in 2025.