Tesco's iconic logo is being removed as part of 'emotional' supermarket shake-up
If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...
Tesco replaces Love Stories with ‘it’s everything’ campaign
The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco's food quality credentials ...
Computing11y
Data: every little helps at Tesco
McNamara says Tesco has been analysing customer data for "donkey's years", keeping every scrap of purchase ... there's an awful lot of noise and very little signal, and the cleverness comes ...
Ad of the Day: Tesco celebrates the impact of food on everyday scenarios
Tesco has unveiled a fully integrated campaign titled ‘It’s Not A Little Thing. Its Everything’ celebrates the crucial part food plays in everyday moments and sees a continuation of the logo being ...
Warc2y
Tesco - How 'Every Little helps' was a big help to Tesco
The radical transformation of Tescos fortunes from lacklustre number two to Britains largest retailer has been well documented. Between 1990 and 1999, Tescos turnover increased from 8bn to 17bn 1 and ...
Marketing Week5d
Tesco drops ‘Food Love Stories’ after seven years
The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...
Warc2y
Tesco - How 'Every Little helps' was a big help to Tesco
The radical transformation of Tescos fortunes from lacklustre number two to Britains largest retailer has been well documented. Between 1990 and 1999, Tescos turnover increased from 8bn to 17bn 1 and ...