True Religion’s distinctive, $400 jeans were everywhere in 2005, with billboard and magazine campaigns featuring blonde, tanned and toned models standing in wild prairies.  Twenty years and two ...

CEO Michael Buckley says the denim and sportswear brand is generating double-digit sales gains and robust profits despite Americans slowing their spending amid inflation and the rising costs of living ...

Thu, March 27, 2025 at 7:49 PM UTC True Religion’s spring 2025 collection pays homage to decades of influence in both streetwear and music, incorporating oversized silhouettes, distressed denim ...

The Y2K brand landed back in the spotlight this winter after Oscar nominee Timothée Chalamet was seen several times wearing True Religion jeans and jackets. "We felt the time was right to ignite ...

The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s ...

No, they’re not apple bottom jeans. I still remember the day I got my first pair of True Religion jeans. It was my 16th birthday, and my parents took me to the mall to try on a few pairs.

“While we are very selective about where to open new stores, we’ve seen quite a bit of new demand on truereligion.com from shoppers in these markets,” Michael Buckley, True Religion’s ...

Following the announcements of Anitta and YG, True Religion is now tapping Sexxy Red for their latest Own Your True campaign. Aiming to highlight “pop culture icons who are unafraid to embrace t ...