Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

In the wake of the backlash of its Super Bowl commercial and sending vending machines to social media influencers, Poppi has responded to the criticisms and shared insight on the brand's next steps.

Walk past any vending machine, and you’ll see a story unfolding in real time—a person stopping, scanning their options, and ...