Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...
The hidden triggers of buying: what vending machine data reveals about your impulsive vs. intentional purchases
Walk past any vending machine, and you’ll see a story unfolding in real time—a person stopping, scanning their options, and ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
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Poppi Founder Addresses Backlash Over Influencer Vending Machines
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...
Texas-based Poppi responds to backlash from influencer vending machines
In the wake of the backlash of its Super Bowl commercial and sending vending machines to social media influencers, Poppi has responded to the criticisms and shared insight on the brand's next steps.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...
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The new cola wars: Olipop and Poppi fight over consumers and attention during the Super Bowl
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...