The supermarket giant introduced “Roblox rewards” to give customers over ... bringing with it unique risks and challenges. A Woolworths promotion for controversial multibillion-dollar gaming ...

Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

In the case of particularly advantageous rewards, this figure has even risen to 90 percent, writes the “Roblox” team. It cites power-ups or in-game currency as examples of such rewards.