the Y2K aesthetic is officially back whether we like it or not – and one controversial concept that has made an unexpected reappearance in the 2020s is the bimbo. “There is no right or wrong ...

Just incorporate playful elements and experiment with the Y2K aesthetic." Tyra Banks frosted eyeshadow look has us yearning for the early days of Y2K. Jodi Turner-Smith's contrasting eyeshadow ...

This style is beloved on Amazon, with reviewers raving about its softness and three different adjustable straps (one nude, one clear, and one floral embroidered)—one customer even called it the “best ...

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Megan Thee Stallion rocked an ensemble with many early 2000s touchstones, including a top that was held together with just ...

Tyla has often made headlines for her unabashed, glitter-glam risqué looks. The latest is a sultry, lacy affair with an exciting hint of neon from Gucci ...

Cozy, cute, and oh-so-charming, cottagecore is the aesthetic to emulate if you love all things natural ... To make the design look more cottagecore and less Y2K-inspired, add some romantic-looking ...

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

Join us in anointing and celebrating the most beloved Gen Z creators, brands, and trends pushing the culture forward right now.

With brands like Fendi and Onitsuka Tiger delivering fresh and forward Spring/Summer 2025 collections, the global fashion ...

Haunts to haute ...

Easy to DIY looks for pop-culture and fashion obsessives? From Love Island to Sabrina Carpenter - spooky season is going to be super stylish ...