Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...

COLOMBO/NEW DELHI, April 5 (Reuters) - India and the United Arab Emirates agreed to develop an energy hub in Sri Lanka, India's foreign ministry said on Saturday, as New Delhi's competition with ...

The evolving nature of influence in today's content-saturated environment was discussed by a panel of marketing leaders at the e4m Pitch CMO Summit Mumbai 2025. The discussion centred on how ...

and sponsorships to try products before marketing them. They can also sign up for upsized Shopee commissions of up to 6.75 per cent. The affiliate programme reflects trends among content creators too.

According to a study by Stephen He, assistant professor of marketing in the Carlos Alvarez College of Business at UTSA, sharing peer success can influence employee performance. “Our work found a link ...

The Albanese government has given another reason to explain its captain’s call to carve YouTube out of a ban on social media for people under 16, now arguing it is doing what most of the ...

Most industry observers will recognize the pungent whiff of AI that YouTube’s algorithm lifts ... could serve to degrade and cheapen official marketing material, potentially imperilling ...

This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes beyond traditional advertising to influence attitudes and drive meaningful action. From ...

Industry marketing for angiotensin receptor–neprilysin inhibitors (ARNis) and sodium-glucose cotransporter 2 inhibitors (SGLT2is) targeted at cardiologists was associated with increased ...