Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
The Financial Express10d
Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push
According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Some reports indicate that the brand has already ...
Exchange 4 Media8d
Halftime, Anytime, Lifetime, Everytime: The cola wars evolving into brand chronicles
The Indian beverage market has recently witnessed a resurgence of the iconic 'cola wars', with major brands engaging in creative advertising duels. This time, the battleground has expanded beyond ...
brandequity.economictimes.indiatimes27d
Coca-Cola to bring sports drink BodyArmorLyte to India, expects ThumsUp, Sprite to be $2 bn brands
Coca-Cola is launching BodyArmorLyte, Honest Tea, and Vitaminwater in India this summer amid early heatwaves. The company aims to make ThumsUp and Sprite its next USD 2 billion brands as it ...
retail.economictimes.indiatimes28d
Coca-Cola to bring sports drink BodyArmorLyte to India, expects ThumsUp, Sprite to be $2 bn brands
New Delhi: Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and Sprite to become USD 2 billion brands, its Vice President ...
Yahoo Finance8d
The Coca-Cola Company pulls Minute Maid brand into spirits
The Coca-Cola Company has pushed its Minute Maid brand into spirits with the launch of Minute Maid Spiked Vodka Lemonade and Minute Maid Spiked Vodka Pink Lemonade. The new offerings are part of ...
The Financial Express3d
Can Dabur stand up to the combined might of Coca-Cola and Pepsi?
Giants Coca-Cola and Pepsi together have a war chest of Rs 2,500 crore, as per industry estimates, marketing their brands through traditional or digital marketing. For every other brand to stand ...
The Telegraph28d
Coca-Cola to sell BodyArmor in India for the first time, expects ThumsUp, Sprite to be $2 billion brands
Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and Sprite to become USD 2 billion brands, its Vice President, Operations, ...
Marketing Dive25d
Why Sprite is making Chill a permanent part of its brand portfolio
After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...
AFAQS23d
Cola wars heat up! Pepsi takes a jab at Coca-Cola’s ‘Half Time’ push
Now, with Coca-Cola’s Half Time campaign, rolled out last month across TV and digital platforms, the brand aimed to tie itself to high-energy sports moments, owning the adrenaline-fueled ...
AFAQS27d
Coca-Cola to launch BodyArmor Lyte sports drink in India
Coca-Cola is set to introduce its global sports drink brand BodyArmor Lyte in India this summer, according to a PTI report. The company also expects its popular brands Thums Up and Sprite to reach ...
Adweek on MSN14h
Coca-Cola Reimagines ‘Share A Coke' For Gen Z
Who will you share a Coke with? That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its ...