A Birla company joins the rebranding trend. What's in a new corporate identity?
In an era of corporate reinventions, CK Birla Group's HIL Ltd transformed into BirlaNu and Aditya Birla Group unveiled a new ...
Bonanza! Rs 550 cr investment to drive brand-influencer collab in IPL 2025
According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...
afaqs!4d
Brands to invest Rs 550 cr in influencer marketing during IPL 2025: Qoruz
Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...
Social Samosa4d
Brands to invest ₹550 crore in influencer marketing during IPL 2025
Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...
IPL 2025 to drive brand-influencer collaborations with investments worth Rs 550 crore
Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...
BollywoodShaadis6d
Deepinder Goyal's Zomato Bags Approval To Rebrand Itself As 'Eternal', New Logo Gets Unveiled
Food and grocery delivery company, Zomato has bagged the approval from its board to rename itself 'Eternal limited'. The company's CEO, Deepinder Goyal recently shared the news, and the brand also ...
Zomato is now Eternal, Corporate Affairs Ministry approves name change
Zomato changes name to Eternal Limited, with Zomato app and services remaining unchanged, effective March 20, 2025.
Zomato gets final nod for name change to 'Eternal Limited' by MCA | Check full details
The decision to rename Zomato Ltd. to Eternal Ltd. stems from the company's broader vision of building an enduring ...
Forbes India5d
Zomato: No quick returns amid steep competition
Shares of Zomato have slumped nearly 30 percent from the record highs touched on December 5, 2024, (at ₹304.5). The overall market sentiment has been weak in the last few months and, therefore ...