Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...

First launching in stores before it sold out in record time, it's now officially available online for the first time, giving ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Asda has ended its price-matching scheme with Aldi and Lidl after just one year. Launched last January, the initiative ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...