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30% of Starbucks menu to be cut, CEO says
Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% ...
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Week in Review: Starbucks plans to multiply, Chili’s wows everybody and more
Welcome to Restaurant Business’ Week in Review for the week of January 27, 2025.
Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks to cut 30% of menu
CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...
Jim Cramer Said Starbucks (SBUX)’s Brian Niccol is Fixing What’s Broken
We recently published a list of Jim Cramer Praised These 6 Companies’ Exceptional Management. In this article, we are going ...
Starbucks plans menu makeover. What it could mean for Michigan customers
Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous ...
Did Starbucks change its name?
Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...