Rapper Kendrick Lamar won the 2025 Super Bowl with his electric halftime show, and he somehow managed to out-gain the Kansas City Chiefs in ground yardage in the process.

While the internet is abuzz with deciphering the symbolism behind Kendrick Lamar's Super Bowl halftime show, Michiganders can celebrate a piece of state history that was on display through the vehicle in his performance,

Kendrick Lamar hid a bunch of Easter eggs in his historic Super Bowl LIX halftime show. But there's one little nod you may have missed, but Paramore‘s Hayley Williams sure didn't. The rocker slipped into the comments on the Instagram feed of Good Dye Young earlier this week to jump for joy after see that Lamar and SZA's backup dancers had used the hair color brand she co-founded with stylist and makeup artist Brian O'Connor.

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133 million people saw Kendrick Lamar diss Drake in the most-watched Super Bowl halftime show ever

Kendrick Lamar’s halftime performance at Sunday’s Super Bowl was the most-watched in history, with more than 133 million people tuning in — and it also may have been the most uncompromising. In a slot that every previous artist has reserved mostly for greatest hits,

Roger Goodell allowed Kendrick Lamar to exploit his spotlight not to entertain the Super Bowl audience but to renew one of those rapper beefs with Drake.

The American tennis legend appeared at the Super Dome during Lamar's halftime show performance of his Drake diss track.

Kendrick Lamar has the hot hand and landed another huge achievement less than two months into 2025. His Super Bowl LIX halftime show is now the most-watched halftime show of all time, outdrawing Michael Jackson’s halftime show from over 30 years ago.

The chatter online after Kendrick Lamar's halftime performance is exactly what the best marketers want for a product launch or event.