EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of ...

Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

Toy stocks are among the most vulnerable to tariffs as they are especially discretionary. The industry was already struggling ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

Mattel’s DEI exclusions from investor communications suggest it is the latest to drop diversity. HR teams need to prepare for ...