Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Making the long awaited jump from the big screen to the realms of reality, toy manufacturer Mattel has announced it is to release the BTTF Hoverboard Officially unveiled at the New York Toy Fair ...

The proud declaration “We Make Toys” is painted in giant letters, in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.