Paramount advertising president John Halley (Credit: TheWrap/Chris Smith/Getty Images) Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings ...
The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the ...
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.
Recently, entertainment giant Paramount (PARA) made a move away from Nielsen, which was basically the historic leader in television ratings. Ratings are, of course, vital to television ...
Nielsen remains dominant, but a growing number of advertisers have tried alternatives and most find them equal or better.
NFL partners Paramount and Fox also grow in September, while YouTube remains the largest streaming-only provider.
Gladiator II's trailer revealed a major twist in the storyline, one that Connie Nielsen always knew about ever since filming ...
Connie Nielsen who plays Lucilla in Gladiator has revealed the sweet connection she formed with Pedro Pascal while filming.
Paramount Global's partnership with Nielsen, on hold since Oct. 1, challenges Nielsen's ratings measurement dominance and ...
The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the integration of its first-party live streaming data. The firm noted that ...
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