BuzzFeed on MSN10h
Here's What You Really Need To Know About Poppi, Olipop, Culture Pop, And Other "Gut Healthy" Sodas, According To Dietitians
O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
Are ‘healthy’ sodas actually good for you? What benefits Olipop and Poppi actually have
What prebiotic sodas claim. Both Poppi and Olipop are “prebiotic” sodas, meaning they theoretically feed the good bacteria in ...
Olipop Just Landed a $1.85-Billion Valuation After Raising $50 Million. Here’s How It Plans to Spend the Cash
Prebiotic soda brand Olipop just closed a $50-million Series C funding round valuing the company at $1.85 billion. J.P.
Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...