Fresh off the new organization's first competition, White explains the work it took to make it happen—and why he's feeling ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...

A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its ...

Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen ...

Snowboarding great Shaun White brought the once outsider sport into the mainstream as a competitor and is now looking to ...

White spoke with several people, and did some tricks on his skateboard, at SNÖBAHN Thornton on Tuesday, teasing youngsters ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, ...

Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those halfpipes he used to dominate. This time, it's about making magic — and money ...