Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

Digital Shift Q4 2024 explores the use of AI in research and analysis, alongside the increasing sophistication of AI agents ...

Chapter 1. A key application of Generative AI is in the field of research, supporting survey design, analysis and even providing synthetic data. This chapter explores the use of large language models ...

Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...

Elly Hancock shared the successes of the retailer’s revamped weekly newsletter and its promotional emails, telling marketers to “be brave” and “not to make assumptions” about what will and won’t work ...

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...