In its purest form, product-led GTM lets the product speak for itself. By reducing or even eliminating the roles of sales, marketing and advertising, it looks like an obvious cost-saver. Of course, it ...

You can use multiple AI models to validate your segmentation findings and avoid blind spots. Start with “meta-prompting,” ...

The Imaginarium, an agency that helps great B2B brands succeed. Stedman previously worked at Havas and MDC Partners, and ...

Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives.

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is ...

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.

All in all, HubSpot’s October 2024 updates are providing more seamless integrations, improved automations and better tools for sales and support teams. With features like flexible email design and ...

Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were ...

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be ...