As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

The EqualVoice Factor, a sophisticated algorithm developed in-house by Ringier, measures the representation of women and men in various media formats. It recently added the EqualVoice Video Score, ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

During a Webinar for members, INMA CEO Earl Wilkinson sat down with INMA President and Mediahuis CEO Gert Ysebaert to discuss ...

When developing a social media strategy for the new year, it can be helpful to analyse what worked well (and what did not) ...

Eloise Gibson is climate change editor at Stuff in Auckland, New Zealand. She can be reached at [email protected].

Newspaper companies and advertisers agree on one thing: Audience metrics are ancient and have to change to capture the fast-evolving habits of multi-media consumers. Monetising the new metrics for ...

In a kickoff to 2025, join INMA President Gert Ysebaert for an interactive Webinar that will look at the priorities facing news media over the next 12 months. Gert is CEO of Belgium-based Mediahuis, ...

Members of the INMA Product & Tech Advisory Council share what their 2025 focuses will be. Several core themes can be found.

At Rijnmond, the goal is to use social media to engage young people while still conveying important information.

The steady drumbeat of news is cause for anxiety, but it’s also formidable competition for marketers, who aim to drive ...

GZH leveraged the rich history of the Zero Hora news brand to create a subscriber engagement campaign built around birthdays.