Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...

Upon joining A&K Travel Group in 2023, CMO Peter Chipchase felt the travel firm’s branding “wasn’t doing justice” to its ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Over half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs ...

Chief brand officer Laurie Lam credits the marketing team with driving 24 consecutive quarters of sales growth and market ...

In an address to industry leaders and IPA members today (31 March), new IPA president Karen Martin highlighted key challenges facing the ad industry, including short-term thinking, over-reliance on AI ...