Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...

Upon joining A&K Travel Group in 2023, CMO Peter Chipchase felt the travel firm’s branding “wasn’t doing justice” to its ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Over half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs ...

Chief brand officer Laurie Lam credits the marketing team with driving 24 consecutive quarters of sales growth and market ...

In an address to industry leaders and IPA members today (31 March), new IPA president Karen Martin highlighted key challenges facing the ad industry, including short-term thinking, over-reliance on AI ...

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at ...

First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Bumble’s insights team found itself on the fringes of the big conversations - until it found an AI tool that allowed it to ...