The European footwear retailer dropped its first TV campaign in 15 years to reaffirm its place on the high street. The Drum ...

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and ...

As generative AI continues its seepage into just about everything, Oscar Quine (who freelances for both The Drum and AI ...

The 30-second holiday spot, created with independent creative agency Callen, marks Olipop’s inaugural festive campaign.

We asked Kantar’s head of creative excellence Lynne Deason to share why this year’s festive offering from the British ...

The retailer’s ad agency, Uncommon, has documented different forms of family that make the festive season special for communities everywhere.

Michelle Graham-Clare, chief marketing officer at McDonald’s, added: “Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops and endless wrapping, it’s ...

We dish the detail behind the advertising and retail campaigns which won big at The Drum Awards. Read on for the lowdown on ...

With the help of TBWA\Chiat\Day New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This ...

In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s ...

Donald Trump’s presidential return puts many marketers in a difficult spot. Can they get over it and effectively engage with ...

The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace ...