Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Sprite is one of the most popular beverages across the globe and its crystal-clear appearance is a key aspect of its branding ...

In 1959, the U.S. car market reached peak tail fin. That year’s Cadillac Eldorado took jet-age styling to the extreme, with ...

McDonald’s Sprite straight up SLAPS! There is no Sprite more fizzy and satisfying than the one from your local Mickey D’s.

Tim Pitt drives a restomod based on the Austin-Healey ‘Frogeye’ Sprite – and inspired by a giant-killing 1960s race car.

Karina is officially the new face of Sprite! On February 17, Coca-Cola officially announced that Karina had been selected as a new global model ...

Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...

Cola’s billion-dollar club in India, becoming its third brand after Thums Up and Sprite to hit this major FMCG milestone.

Coca-Cola will be introducing beverage brands like Honest Tea, BodyArmorLyte and Vitaminwater in the Indian market, besides ...

Coca-Cola is set to introduce its global sports drink, BodyArmorLyte, to the Indian market, alongside expanding other ...