Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...
Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...
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Walmart shopper noticed something really odd after opening her Sprite cans: "Y'all gonna drink this..."Sprite is one of the most popular beverages across the globe and its crystal-clear appearance is a key aspect of its branding ...
In 1959, the U.S. car market reached peak tail fin. That year’s Cadillac Eldorado took jet-age styling to the extreme, with ...
Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...
Cola’s billion-dollar club in India, becoming its third brand after Thums Up and Sprite to hit this major FMCG milestone.
Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and ...
All the Latest Game Footage and Images from Europa Universalis IV: Ultimate Sprite Pack Upgrade the appearance of Europa Universalis IV with the Ultimate Sprite Pack.This pack includes 28 separate ...
Coca-Cola will be introducing beverage brands like Honest Tea, BodyArmorLyte and Vitaminwater in the Indian market, besides ...
Coca-Cola is set to introduce its global sports drink, BodyArmorLyte, to the Indian market, alongside expanding other ...
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