The change appears to align with the company's 'Back to Starbucks' strategy under CEO Brian Niccol, who assumed the role in ...

On Tuesday, Jim Cramer, host of Mad Money, criticized the market’s reaction, or lack thereof, to the recent dip in long-term ...

Starbucks has instituted a new dress code for baristas in North America, the latest move in a plan to turn around the ...

Why even a coffee chain needs standards—and so does your business. A dress code can give a look and feel of consistency and ...

Starbucks announced this week that their employees will implement a more specific dress code in order to make their signature ...

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. He was brought on board to reinvigorate sales growth, particularly in the U.S. and China, its two largest markets.

Baristas are drawing animals, smiley faces and other doodles on cups. They aren’t just in a good mood. They’re following ...

Baristas at your local Starbucks will soon be sporting a new, more consistent look after the company announced a new dress ...

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian Niccol’s broader plans to revive the slumping brand.

Starbucks, Schultz decided, would be the locus for a sense of community that Americans were missing. “He laid out the stores in a way that at least invited people to sit down and slow down,” says ...