Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Chiefs QB Patrick Mahomes collaborated with Texas Tech on a new uniform that the Red Raiders will debut against Colorado this ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

With Mahomes’ collaboration with Adidas, the Red Raiders’ jersey featured the three-time Super Bowl MVP’s famous "Gladiator" ...

The Texas Tech soccer team will get to stay home for the first round of the NCAA tournament when the 8th-seeded Red Raiders ...

The Texas Tech Red Raiders will run Patrick Mahomes-inspired uniforms against the Colorado Buffaloes in a bid to pull off an ...

Adidas signs 16-year-old basketball sensation Kaleena Smith, marking a milestone for women’s sports under Candace Parker’s ...

In their bout with the Deion Sanders-led Buffs, the Red Raiders will debut their new "Mahomes Strategy" uniforms, a nod to ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been spotted in Foot Locker's newest holiday campaign, walking and dancing to music ...

Patrick Mahomes, the legendary Kansas City Chiefs quarterback, 'made an appearance' at Jones AT&T Stadium to support the Texas Tech Red Raiders as they took on the Colorado Buffalo ...

With a new hotel and several new restaurants and entertainment venues opening this holiday season, there’s never been a ...

The Houston, Texas native launched Premium Goods in October ... Her latest partnership with adidas Cornerstone Community approaches the launch of a limited-edition PG X CAMPUS ‘00 sneaker ...