Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s ...

An airplane's paint scheme may fade into the background for many, but a closer look can reveal hidden details and the airline ...

The new branding, which involves significant changes to its logos and aircraft livery, is the most visible aspect of a ...

The strategy will come to fruition in 2027 when the Asiana brand is phased out and is completely replaced by Korean Air.

SEOUL ― For Korean Air, its first logo change in 41 years was a huge deal and comes as South Korea’s flag carrier prepares to merge with Asiana, another major carrier in the country.

In recent years, the carrier has been in the news for its merger with fellow South Korean carrier Asiana Airlines, and recently took a key step forward in preparing for post-merger life by unveiling a ...

The latest development at Korean Air is that it will introduce premium economy class, in response to growing market demand.

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984.

Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it ...

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second ...