Exciting new Augmented Reality (AR) and Virtual Reality (VR) devices tend to steal the spotlight, but often the supporting platforms for those devices ...

Exciting new Augmented Reality (AR) and Virtual Reality (VR) devices tend to steal the spotlight, but often the supporting platforms for those devices are of equal or greater importance; according to ...

Apple’s AR glasses are set to redefine augmented reality with affordability, iPhone integration, and practical features for ...

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

The holographic and augmented reality (AR) space has seen its share of hype and heartbreak. Just look at MicroCloud Hologram (HOLO), which ...

Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Rumors of Apple Glasses’ demise may have been overstated. While Apple reportedly shelved the project two years ago to focus on getting the Vision Pro to market, it’s reportedly not only still in the ...

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with ...

I tested the most futuristic AR smart glasses on the market — the brand-new XREAL Air 2 glasses — and they completely blew me away. With a built-in X1 chip, 3DOF tracking, 120Hz refresh rate, and ...

In fact, according to Bloomberg ’s Mark Gurman, a longtime Apple reporter with deep connections inside the company, Cook is ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...