This is not a scene from a sci-fi movie; it's the evolving reality of shopping, thanks to augmented reality (AR). In 2025, AR is set to redefine how you shop. Beyond being just another shiny ...

“There is a lot of runway for things to happen and we are excited to see how augmented reality-enhanced shopping will evolve the print shopping experience going forward,” he said.

Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches ...

Here we explore the tech and tools powering the World’s Best Ecommerce Retailers Tech-driven, immersive shopping experiences ... Virtual reality (VR), being fully immersive simulated environments, and ...

Groups compete in augmented reality games ... the need for short to medium format entertainment built within shopping malls. Their vision is clear: to serve an evolving retail ecosystem, where ...

But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...

Sephora boosts augmented reality shopping with real-time facial recognition Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a ...