The Rita Moreno Barbie pays tribute to her legendary portrayal of Anita in the 1961 classic West Side Story, for which she ...

Matching with your Barbie doll is a time-honored tradition. I remember having matching hot pink nightgowns with my Barbie when I was 3, and I would have worn it every single day if I could. Now, ...

When Barbie hit theaters in July 2023, no one could’ve predicted the massive cultural shift it would spark. Beyond its $1.4 billion box office success, the film completely transformed the movie ...

Partnership between Verizon and Barbie® includes a real-life Verizon Barbie StreamHouse experience in NYC, special content, ...

This year, Mattel has released its "Barbie Signature Diwali Doll" by designer Anita Dongre who wrote on Instagram that her ...

The Osage Nation will help celebrate the release of the Tallchief Barbie at an event set for 10 a.m. Nov. 18 in Pawhuska.

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

On March 9, 1959, in the Flatiron district of New York, co-founder of Mattel Ruth Handler launched her latest—and perhaps ...

The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a ...

Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...

Kaavia James is “a Barbie girl, in a Barbie world” — wait, scratch that. Barbie (and all of us!) actually live in Kaavia’s ...

Cynthia Erivo and Ariana Grande star as the witches of Oz in the first of a two-part adaptation.