A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.

Centered in the human insight that our fans are fostering maximalist living and abundance, we have reimagined our Twix ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Partnering with major brands can be a game changer for any business. Aligning with household names can lend credibility, ...

Fans of Peanuts will know that in the classic cartoon, Snoopy has an alter-ego called Joe Cool Snoopy, who wears suave shades ...

Hindalco Industries, a flagship of the Aditya Birla Group, rebrands and shifts focus from raw material supply to high-value, ...

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The Group introduced its software brand Pleos and outlined plans for its software-centric 'Cloud Mobility' ecosystem at Pleos ...

Monotype Imaging Inc., a global leader in type design and technology, and Canva, the all-in-one visual communication platform ...

The latest collaboration from Cincinnati sneaker shop Unheardof, its “Piggy Runner” Adidas Adistar Cushion 3 dressed in pink ...

This collaboration aims to advance Epicurean Butter’s presence across retail and foodservice segments – two industries where FoodMix’s deep history and expertise are instrumental in driving brand ...

Lady Gaga is being accused by a surf brand for appropriating their logo for her latest release. According to TMZ, …Lost is ...