Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water ...

Going into Sunday’s 2025 Grammy Awards, Beyoncé led the way with 11 nominations — and she left with the top prize of the ...